International Marketing
- ISBN-10
- 1260822834
- ISBN-13
- 9781260822830
- Series
- International Marketing
- Pages
- 700
- Language
- English
- Published
- 2015-11-09
- Publisher
- McGraw-Hill Companies
- Author
- Jennifer Park
Description
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Get the book
Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
Similar books
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
-
A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
By Michael WhiteA Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
-
International Marketing
By Philip R. Cateora, Pervez N. GhauriThe third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
-
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
By Donata Vianelli, Giovanna Pegan, Patrizia de Luca... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
-
International Marketing
By Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-BradyThe text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.
-
International Marketing
By Donald Baack, Daniel W. Baack, Eric G. HarrisUniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.
-
International Marketing Strategy: Analysis, Development, and Implementation
By Isobel. DooleInternational Marketing Strategy: Analysis, Development, and Implementation
-
International Marketing: Analysis And Strategy 3Rd Ed.
By OnkvisitInternational Marketing: Analysis And Strategy 3Rd Ed.
-
International Marketing: Consuming Globally, Thinking Locally
By Andrew McAuleyInternational Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of...
-
International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...