Marketing Loose Leaf

Marketing Loose Leaf
ISBN-10
1264024282
ISBN-13
9781264024285
Category
Business & Economics
Pages
640
Language
English
Published
2020-01-02
Publisher
McGraw-Hill Education
Authors
Shane Hunt, John E. Mello, George Deitz

Description

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

Other editions

Similar books

  • Essentials of Marketing - Loose Leaf
    By William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

    There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.

  • ISE Marketing
    By John Mello, Shane Hunt

    "Hello, and welcome to Hunt, Mello, and Deitz's Marketing 3e. Students, particularly non-marketing majors, want to know, 'Why does this course matter to me?

  • Essentials of Marketing- LOOSELEAF
    By William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

    Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

  • Essentials of Marketing
    By Edmund Jerome McCarthy, William D. Perreault

    Essentials of Marketing

  • Loose Leaf for M: Marketing
    By Dhruv Grewal, Michael Levy, Professor

    M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing!

  • Combo: Loose Leaf Marketing
    By Steven Hartley, Roger Kerin, William Rudelius

    Combo: Loose Leaf Marketing

  • LOOSE LEAF MARKETING
    By Steven Hartley, Roger Kerin, William Rudelius

    This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

  • Sport Marketing
    By Bernard James Mullin, Stephen Hardy, Windy Dees

    Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.

  • Combo: Loose Leaf International Marketing with Connect Plus
    By John Graham, Mary Gilly, Philip Cateora

    Combo: Loose Leaf International Marketing with Connect Plus

  • Loose-Leaf Essentials of Marketing
    By William, E. Jerome McCarthy, Joseph Cannon

    This book is about marketing and marketing strategy planning.