Loose Leaf for M: ADVERTISING
- ISBN-10
- 1264058551
- ISBN-13
- 9781264058556
- Series
- LOOSE LEAF for M
- Category
- Business & Economics
- Pages
- 480
- Language
- English
- Published
- 2021-02-04
- Publisher
- McGraw-Hill Education
- Authors
- Michael F. Weigold, William F. Arens, Christian Arens
Description
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.
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