M: Finance was developed for the undergraduate corporate finance course and designed with today's student in mind. With years of teaching experience as well market development, the author team developed a text to reflect that this critical course covers so many crucial topics and that instructors need to focus on core ideas to ensure that students are getting the preparation they need for future classes—and for their lives beyond college. The framework for M: Finance emphasizes three themes: (1) Finance is about connecting core concepts, (2) Finance can be taught using a personal perspective, and (3) Finance focuses on solving problems and decision making. The text also features concise chapters that lead students to crucial material by emphasizing core concepts, key research, and current topics. Personal examples in the text explain the concepts' relevance to students' lives, increasing their motivation to learn more. Because finance focuses on problem-solving and decision making, this text includes numerous exercises that target various learning styles.
M: Management 6e was written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you desire, while still maintaining the integrity of the content.
M: Finance is a market-driven corporate finance book with the latest in teaching and learning tools – all at an affordable price!
Andy Pomerantz’s My Psychology helps you understand how the science of psychology applies to your own unique life experiences.
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.
Designed for business majors taking a two-semester Business Law course, Kubasek, Dynamic Business Law, 5th edition, incorporates an ethical decision making framework, an emphasis on critical thinking, and a focus on business relevance.
M: Management by Bateman/Snell is the fastest growing Principles of Management textbook on the market.
M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing!
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives.
Loose-leaf Version for Principles of Life
A focus on readability and proven pedagogical devices ensures Law for Business is a student-friendly perspective that will aid students in their comprehension and critical analysis of often complex topics in business law.