"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of companies have come to realize the importance of an integrated communication function"--
This teacher's book includes examples of marked work to indicate response levels and thorough guidance to match the new specifications.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
Effective Business Psychology: Instructor's Manual
Effective Business Psychology
應用心理學: 提升個人和企業(組織)工作績效
However , what if in the exchange between Mr. Larsen and Ms. Filo there was a misunderstanding , and the objective Mr. Larsen had in mind was not only to inform but also to persuade the executive committee and guests to accept Bill's ...
129–49 ; and E. Sieburg and C. Larson , " Dimensions of Interpersonal Response " ( Paper presented to the International Communication Association ... L.J. Peter and R. Hull , The Peter Principle ( New York : Bantam , 1969 ) , pp .
Economics.
Aims to show managers how to sell internally, and the benefits of corporate internal marketing.
Fully updated and revised throughout, the third edition features: * Expanded treatment of theoretical foundations * Greater focus on how gender, culture, diversity, globalization, and power impact communication networks * Streamlined ...