The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions.
Retailing Management
The text uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.
Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value.
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful ...
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.
But , after a month of trying , Karen gave up in disgust : " The system I wanted was sold in only three stores in my area and through an online firm . Two of the stores overpriced the stereo by $ 75 . The third store had a really good ...
"No doubt about it, marketing is really changing.
This book is devoted to the dynamic development of retailing.
Ten Principles for Rebuilding Neighborhood Retail