Account-based marketing, customer lifetime value, artificial intelligence-all are influencing the way sales is done and taught.
This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth.
Selling: Building Partnerships
This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.
New to This Edition: • Brand new chapter opening profiles • Brand new From the Buyer’s Seat boxed items • Brand new Building Partnerships boxed items • Brand new Sales Technology boxed items • Brand new End-Of-Chapter Role Play ...
Five of the profiles are new to this edition and include interviews with representatives from Beiersdorf, DHL, and Samsung. In addition, a specific salesperson is profiled in the core chapters to illustrate the personal selling process.
ISE EBook Selling: Building Partnerships
This book provides insights and guidance to enable prospective and existing education partners to develop answers to the questions that are critical to success: Why engage in this partnership?
Selling: Building Partnerships Ise
ConnectAbility changes all this using eight steps to fostering optimum communication, which include: Sharing your power with others Expressing yourself with authenticity Engaging your audience with humor Challenging yourself by taking ...
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach.