M: Marketing

ISBN-10
1265265879
ISBN-13
9781265265878
Series
M
Category
Marketing
Language
English
Published
2022
Authors
Dhruv Grewal, Michael Levy

Description

"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--

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