Business and Professional Communication: Putting People First
- ISBN-10
- 1266454691
- ISBN-13
- 9781266454691
- Series
- Business and Professional Communication
- Category
- Business communication
- Language
- English
- Published
- 2023
- Authors
- Kory Floyd, Peter W. Cardon
Description
"Chapters begin by presenting students with a narrative of a communication problem or dilemma, and then conclude by resolving that dilemma by referencing the principles throughout the chapter. Each chapter is illustrated with rich examples of real business communicators, which bring the principles to life for students. This interactive approach allows students to actively engage with the content instead of passively reading it. Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts. Kory Floyd and Peter Cordon bring substantial and concrete business-world experience to bear in the product's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks students' language and helps them understand and apply communication skills in their personal and professional lives"--
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