Marketing Management
- ISBN-10
- 1282645412
- ISBN-13
- 9781282645417
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 889
- Language
- English
- Published
- 2009
- Publisher
- Pearson
- Authors
- Philip Kotler, Kevin Keller
Description
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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