The IABC Handbook of Organizational Communication: Public relations

ISBN-10
1283052539
ISBN-13
9781283052535
Series
The IABC Handbook of Organizational Communication
Category
Communication in organizations
Pages
442
Language
English
Published
2011

Description

"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Les relations au travail
    Les relations au travail
    By Norman Wright

    Ecouter avec ses yeux est une aptitude très peu développée par la plupart d'entre nous , mais cette information fera de vous un meilleur auditeur . Les mouvements des yeux sont une porte ouverte sur les pensées .

  • Interpersonal Skills in Organisations
    Interpersonal Skills in Organisations
    By Karen Dowd, Beth Schneider, Suzanne C. De Janasz

    This book is filled with a variety of exercises, cases and group activities, which employ and experiential approach suitable to students at all levels.

  • Sport Public Relations
    Sport Public Relations
    By G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold

    ... L. 38-39, 39t hooking, in interviews 146 Hootsuite 59, 66 Hootsuite Academy 13 Hopwood, M.K. 28-29, 39-40 horizontal communication 224 Houston Astros (MLB) 63 Houston Rockets (NBA) 5 Houston Texans (NFL) 84 Howell, R.A. 228 Hua, ...

  • Reworking Gender: A Feminist Communicology of Organization
    By Dennis K. Mumby, Karen Lee Ashcraft

    'Reworking Gender' examines the place of gender & feminist scholarship in contemporary critical organization studies.

  • Human Relations: Principles and Practices
    Human Relations: Principles and Practices
    By Barry L. Reece, Rhonda Brandt, Karen F. Howie

    Hundreds of examples of real human relations issues and practices in successful companies keep concepts within a clear business context.This edition establishes seven major themes of effective human relations -- communication, self ...

  • The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
    The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
    By Alan Kelly

    The Godfather , Part II , " http://www.angelfire.com/oh/quotations/movies/g/thegodfatherll.html . Chapter 15. ... Lawrence G. Foster , " The Johnson & Johnson Credo and the Tylenol Crisis , " New Jersey Bell Journal ( 1983 ) . 6.

  • Organizational Communication: Empowerment in a Technological Society
    By Patricia Hayes Andrews, Lisa Bates-Froiland, Richard T. Herschel

    Textbook

  • Cultura organizacional
    By Michael Ritter

    Cultura organizacional

  • Interpersonal Skills in Organisations
    Interpersonal Skills in Organisations
    By Suzanne C. De Janasz, De Janasz/ Wood/ Gottschalk Et

    This text is designed to provide students with an enriched learning experience, by combining theory, case studies, and the opportunity for practical application. Wood and Gottschalk from University of Ballarat

  • The Communication Coach: Business Communication Tips from the Pros
    The Communication Coach: Business Communication Tips from the Pros
    By Jeff Tobe

    Just as Leonard Louis Levinson defined real courage as , “ Walking naked through a cannibal village ” , we have found the most passionate and courageous listening leaders are willing and able to listen to desirable and undesirable ...