Essentials of Marketing
- ISBN-10
- 1283387344
- ISBN-13
- 9781283387347
- Series
- Essentials of Marketing
- Category
- Marketing
- Pages
- 549
- Language
- English
- Published
- 2002
- Author
- Geoffrey Lancaster
Description
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
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