Sports Marketing

Sports Marketing
ISBN-10
1284034097
ISBN-13
9781284034097
Series
Sports Marketing
Category
Business & Economics
Pages
375
Language
English
Published
2015-02-13
Publisher
Jones & Bartlett Publishers
Author
Daniel J. Bruton

Description

In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

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