Essentials of Health Care Marketing
- ISBN-10
- 1284124193
- ISBN-13
- 9781284124194
- Series
- Essentials of Health Care Marketing
- Category
- Medical
- Pages
- 592
- Language
- English
- Published
- 2016-08-15
- Publisher
- Jones & Bartlett Learning
- Author
- Eric N. Berkowitz
Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
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