Public Health Communication: Critical Tools and Strategies

Public Health Communication: Critical Tools and Strategies
ISBN-10
128414674X
ISBN-13
9781284146745
Category
Education
Pages
530
Language
English
Published
2017-03-22
Publisher
Jones & Bartlett Learning
Authors
Claudia Parvanta, David E. Nelson, Richard N. Harner

Description

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

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