Health Care Market Strategy: From Planning to Action
- ISBN-10
- 1284181618
- ISBN-13
- 9781284181616
- Category
- Medical
- Pages
- 338
- Language
- English
- Published
- 2018-11-30
- Publisher
- Jones & Bartlett Learning
- Authors
- Eric N. Berkowitz, Steven G. Hillestad
Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Get the book
Other editions
-
- 2004
- 322 pages
- Paperback
- Jones & Bartlett Learning
-
- 2012-07
- 377 pages
- Paperback
- Jones & Bartlett Publishers
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