Essentials of Health Care Marketing
- ISBN-10
- 1284200159
- ISBN-13
- 9781284200157
- Series
- Essentials of Health Care Marketing
- Category
- Medical care
- Pages
- 600
- Language
- English
- Published
- 2021-03-29
- Publisher
- Jones & Bartlett Learning
- Author
- Eric N. Berkowitz
Description
The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.
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