Mass Communication Theory: Foundations, Ferment, and Future

Mass Communication Theory: Foundations, Ferment, and Future
ISBN-10
1285052072
ISBN-13
9781285052076
Series
Mass Communication Theory
Category
Business & Economics
Pages
432
Language
English
Published
2014-01-01
Publisher
Cengage Learning
Authors
Stanley J. Baran, Dennis K. Davis

Description

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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