Retailing
- ISBN-10
- 1285091132
- ISBN-13
- 9781285091136
- Series
- Retailing
- Category
- Retail trade
- Pages
- 656
- Language
- English
- Published
- 2013-01-17
- Publisher
- Thomson South-Western
- Authors
- Robert F. Lusch, James R. Carver, Patrick Dunne
Description
Full-color, completely current, and packed with practical applications, RETAILING, 8E, International Edition puts students on the inside track to success in the fast-moving retail industry. RETAILING, 8E, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING, 8E, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.
Get the book
Other editions
Similar books
-
A Nation of Shopkeepers: Five Centuries of British Retailing
By Laura Ugolini, John BensonWith the growing interest in cultures of consumption, this book should be useful to specialists and students in retail history, human geography and social and cultural history."--Bloomsbury Publishing.
-
Wholesale and Retail Trade U. S. A.
By Arsen Darnay, Joyce Piwowarski... West 410-957-0422 18 0.1 Benson Farmers Cooperative PO Box 407 Benson IL 61516 Dean Backer 309-394-2293 17 < 0.1 Carolane Propane Gas Inc. 339 S Main St Lexington NC 27292 CH Timberlake III 910-249-8981 17 0.1 Agland Cooperative PO ...
-
Retailing
By Dale M. Lewison, David Wesley Balderson... Market Wholesale 564 Marketplace MCI 73 Marks & Spencer 644 , 658 , 659 Mark's Market 73 Mark's Work Wearhouse 73 , 92 , 601 , 602 , 653 , 654 Maronick , Thomas J. 595 Marriott Hotels 489 , 576 Martin , Jody 12 Martinez , Arthur C.
-
Shopping on the Goldfield: Let's Compare Prices
By David ArburyShopping on the Goldfield: Let's Compare Prices
-
Retailing Management
By Dhruv Grewal, Michael Levy, Barton A. WeitzNew to This Edition *Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter. *Retailing views provide new and updated stories that ...
-
Retailing Management
By Dhruv Grewal, Michael Levy, Barton A. WeitzThe Fifth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing.
-
MKT 312: Retailing
By Dhruv Grewal, Michael Levy, Barton A. WeitzMKT 312: Retailing
-
Retailing Management
By Dhruv Grewal, Michael Levy, Barton A. WeitzRevised edition of the authors' Retailing management, [2014]
-
Retailing Management
By Dhruv Grewal, Michael Levy, Barton A. WeitzThis edition focuses on a broad spectrum of retailers. Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.
-
Essentials of Retailing
By Michael Levy, Barton A. WeitzEssentials of Retailing