BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today's digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Business Communication for Success
Presenting a consistently applied process approach to business communication combined with a hands-on view of current and emerging business technologies, this text offers a communication strategy students can use throughout their careers.
Business Communication
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We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.
In a Business Communication course with a goal to help students understand actual business-world applications of theory, cases are a very effective tool for helping to achieve this understanding. This...
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that...
... C. B., Tesluk, P. E. & McPherson, S.O. (2002). Five challenges to virtual team success: Lessons from Sabre, Inc. Academy of Management Executives, 16(3), 67–79. O'Sullivan, J. & Mills, C. (2009). e Maori cultural institution of hui: ...
The answer is simple – just get visual! With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it. Can’t draw?
For any organization to perform and compete successfully, it must have the systems and processes in place to translate goals into achievable actions--and to measure and monitor results. Moreover, the...