Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
Marketing Strategy: Text and Cases
The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription ...
The book contains a wealth of pedagogy to support this active learning approach.
Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon—all in a succinct 12 chapters.
Overall, the useful guidelines provided should prove valuable to students and researchers in the field. This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives.
The American fast food and breakfast chain Dunkin' Donuts was founded by Bill Rosenberg, with its first store in 1950 in Quincy, Massachusetts. It had chosen to launch its trademark chain Dunkin' Donuts in India as part of ...
With this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms: These worksheets, including ...
The short text includes approximately 30 real cases on manufacturing businesses. The text presents Terry Hill's well-known Order Winner Criteria. This is his strategy for manufacturing.