International Marketing
- ISBN-10
- 1285687167
- ISBN-13
- 9781285687162
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 720
- Language
- English
- Published
- 2013-06-25
- Publisher
- Cengage Learning
- Authors
- Michael R. Czinkota, Ilkka A. Ronkainen
Description
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
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