Statistics for Management and Economics, Abbreviated
- ISBN-10
- 1285869648
- ISBN-13
- 9781285869643
- Category
- Business & Economics
- Pages
- 800
- Language
- English
- Published
- 2015-01-01
- Publisher
- Cengage Learning
- Author
- Gerald Keller
Description
Emphasizing applications over calculation, worldwide-bestseller STATISTICS FOR MANAGEMENT AND ECONOMICS, ABBREVIATED 10e demonstrates how vital statistical methods are for today's managers and economists−and teaches students how to apply these tools to real business problems. Written specifically for the one-term modern business statistics course, the text uses a unique three-step ICI approach to problem solving. This approach teaches students to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel 2013, or using MINITAB 16), and ultimately INTERPRET results in the context of the problem. Incorporating various functional areas of business, data-driven examples, exercises, and cases give students plenty of hands-on practice applying statistical applications used by marketing managers, financial analysts, accountants, economists, and others. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2014-11-13
- 800 pages
- Paperback
- South Western Educational Publishing
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