The Innovation Book: How to Manage Ideas and Execution for Outstanding Results
- ISBN-10
- 1292011939
- ISBN-13
- 9781292011936
- Category
- Business & Economics
- Pages
- 296
- Language
- English
- Published
- 2014-08-06
- Publisher
- Pearson UK
- Author
- Max Mckeown
Description
INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: · How do you become a more innovative thinker? · How do you lead and manage creative people? · How can you use innovation tools to get the best results? · How can you engage people with innovation? · How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. "Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention." Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager “Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.” Broc Edwards, SVP, Director of Learning & Leadership
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