Selling Today: Pearson New International Edition
- ISBN-10
- 1292023449
- ISBN-13
- 9781292023441
- Series
- Selling Today
- Pages
- 496
- Language
- English
- Published
- 2013-07-26
- Authors
- Barry L. Reece, Gerald L. Manning, Michael Ahearne
Description
For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
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