Intercultural Business Communication: Pearson New International Edition
- ISBN-10
- 1292039663
- ISBN-13
- 9781292039664
- Series
- Intercultural Business Communication
- Category
- Business communication
- Pages
- 304
- Language
- English
- Published
- 2013-08-29
- Authors
- Lillian Chaney, Jeanette Martin
Description
For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general dos and don'ts in international business.
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Other editions
-
- 2013-10-03
- 299 pages
- Paperback
- Pearson Higher Ed
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