Sustainable Marketing
- ISBN-10
- 1292040890
- ISBN-13
- 9781292040899
- Series
- Sustainable Marketing
- Category
- Business & Economics
- Pages
- 247
- Language
- English
- Published
- 2013-11-01
- Authors
- Diane Martin, John Schouten
Description
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
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Other editions
-
- 2023-12-03
- 329 pages
- Ebook
- Kogan Page Publishers
-
- 2021-01-21
- 321 pages
- Ebook
- Bloomsbury Publishing
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