Retail Buying: Pearson New International Edition

Retail Buying: Pearson New International Edition
ISBN-10
1292052651
ISBN-13
9781292052656
Series
Retail Buying
Category
Juvenile Nonfiction
Pages
361
Language
English
Published
2013-10-03
Publisher
Pearson Higher Ed
Authors
Jay Diamond, Gerald Pintel

Description

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

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