Global Marketing, Global Edition

Global Marketing, Global Edition
ISBN-10
1292069554
ISBN-13
9781292069555
Category
Business & Economics
Pages
608
Language
English
Published
2015-04-30
Publisher
Pearson Higher Ed
Authors
Warren J. Keegan, Mark C. Green

Description

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

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