Hooked: Revealing the hidden tricks of memorable marketing
- ISBN-10
- 1292074450
- ISBN-13
- 9781292074450
- Series
- Hooked
- Category
- Business & Economics
- Pages
- 208
- Language
- English
- Published
- 2016-05-23
- Publisher
- Pearson UK
- Author
- Patrick Fagan
Description
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
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