E-Commerce 2015, Global Edition
- ISBN-10
- 1292076313
- ISBN-13
- 9781292076317
- Category
- Electronic commerce
- Pages
- 912
- Language
- English
- Published
- 2015-01-23
- Authors
- Kenneth C. Laudon, Carol Guercio Traver
Description
"E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
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