Essentials of Services Marketing
- ISBN-10
- 1292090065
- ISBN-13
- 9781292090061
- Category
- Business & Economics
- Pages
- 705
- Language
- English
- Published
- 2018-09-26
- Publisher
- Pearson Higher Ed
- Authors
- Jochen Wirtz, Patricia Chew, Christopher H Lovelock
Description
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Get the book
Other editions
-
- 2001
- 569 pages
- Paperback
- South-Western Pub
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