Marketing: Real People, Real Choices, Global Edition
- ISBN-10
- 1292097752
- ISBN-13
- 9781292097756
- Series
- Marketing
- Pages
- 576
- Language
- English
- Published
- 2015-05-26
- Authors
- Michael R. Solomon, Elnora Stuart, Greg W. Marshall
Description
This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
