Principles of Marketing
- ISBN-10
- 1292104805
- ISBN-13
- 9781292104805
- Series
- Principles of Marketing
- Pages
- 492
- Language
- English
- Published
- 2016-01-21
- Authors
- Gary Armstrong, Philip Kotler, Anders Parment
Description
The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.
