Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES
- ISBN-10
- 1292123311
- ISBN-13
- 9781292123318
- Category
- Business & Economics
- Pages
- 777
- Language
- English
- Published
- 2015-11-18
- Publisher
- Pearson Higher Ed
- Authors
- Tawfik Jelassi, Albrecht Enders, Francisco J Mart’nez-L—pez
Description
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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Other editions
-
- 2020-06-28
- 795 pages
- Ebook
- Springer Nature
-
- 2005
- 688 pages
- Paperback
- Pearson Education
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