For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
Managerial Economics and Strategy
Managerial Economics and Strategy, Student Value Edition
Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.
Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.
This book provides a comprehensive and integrated approach to management strategy that is based on economics.
... Al, 348 Davis, G. R, 176, 199//.2 Declerck, R. P., 535/2.22 DeFillipi, R. J., 439/2.19 DeFoe, Daniel, 473 Demsetz, ... 258, 259, 262/2.14, 263/2.25, 439/2.9 Gibbons, R, 164 Gibbs, M., 493, 505/2.32 Gibson, D. V., 465/2.32 Gillette, ...
Managerial Economics: Corporate Economics and Strategy
Managerial Economics: Corporate Economics and Strategy
International Marketing Review, 22(1), 34–47. doi:10.1108/02651330510581163 Robbins, S.P., Decenzo, D.A. & Coulter. (2013). Yönetimin Esasları, M. Çeviri Editörü. Adem Öğüt, Ankara: Nobel Yayncılık. Robbins, S. P., & DeConzo, D. A. ...
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. * Chapter on measuring cost and benefit advantage have been eliminated. * Integrates ...