Digital Business and E-Commerce Management

Digital Business and E-Commerce Management
ISBN-10
1292193352
ISBN-13
9781292193359
Category
Business & Economics
Pages
680
Language
English
Published
2019-06-07
Publisher
Pearson Higher Ed
Authors
Dave Chaffey, David Edmundson-Bird, Tanya Hemphill

Description

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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