The Power of Purpose: Inspire teams, engage customers, transform business
- ISBN-10
- 129220060X
- ISBN-13
- 9781292200606
- Series
- The Power of Purpose
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2017-08-03
- Publisher
- Pearson UK
- Authors
- John O'Brien, Andrew Cave
Description
In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.
Get the book
Other editions
-
- 2021-02-26
- 248 pages
- Ebook
- Gildan Media LLC aka G&D Media
-
- 2020-07-06
- 288 pages
- Ebook
- Jonathan Ball Publishers
-
- 2017-10-01
- 272 pages
- Ebook
- B&H Publishing Group
-
- 2015-09-14
- 216 pages
- Paperback
- Berrett-Koehler Publishers
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