Selling and Sales Management

Selling and Sales Management
ISBN-10
1292205024
ISBN-13
9781292205021
Series
Selling and Sales Management
Pages
568
Language
English
Published
2018-11-13
Authors
Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh, DAVID. LANCASTER JOBBER

Description

This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.

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