Selling and Sales Management
- ISBN-10
- 1292205075
- ISBN-13
- 9781292205076
- Series
- Selling and Sales Management
- Category
- Electronic books
- Language
- English
- Published
- 2019
- Publisher
- Pearson UK
- Authors
- David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh
Description
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
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Other editions
-
- 2021-11-13
- 552 pages
- Paperback
- SAGE Publications Limited
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