For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well�-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation, and sustainability— which was introduced in the previous edition.
By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face the future consequences such as climate change, global warming and energy availability.
Matlack, C., Brady, D., Berner, R., Tiplady, R. and Tashiro, H. (2004), The Vuitton Money Machine: Inside the world's ... Thomas, Sunil (2003), Cutting a Costly Figure, The Week, August 10, http://www.the-week.com/ 23augIO/biz3.htm ...
Suitable for undergraduate strategy/strategic management courses, this title takes a different approach to helping students synthesize all of the factors of the strategic process, through a student-friendly Strategic Management Model.
Concepts in Strategic Management and Business Policy
Strategic Management and Business Policy: Entering 21st Century Global Society
This book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the relate topics.
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Concepts in Strategic Management and Business Policy
This book is designed to support and enhance both learning and teaching. An important aspect of the style adopted for this book is the use of exhibits, presenting a vast gamut of information regarding special theoretical matter.