Marketing Communications: Touchpoints, Sharing and Disruption
- ISBN-10
- 1292234970
- ISBN-13
- 9781292234977
- Series
- Marketing Communications
- Category
- Branding (Marketing)
- Language
- English
- Published
- 2019
- Authors
- Chris Fill, Dr. Sarah Turnbull
Description
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.
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