Essentials of Marketing
- ISBN-10
- 1292244100
- ISBN-13
- 9781292244105
- Series
- Essentials of Marketing
- Pages
- 400
- Language
- English
- Published
- 2019-03-08
- Authors
- Jane Martin, JIM. MARTIN BLYTHE
Description
The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles.
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