Essentials of Marketing

Description

Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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Other editions

• 

  Essentials of Marketing

  • 2013-01-22
  • 624 pages
  • Paperback
  • Pearson Higher Ed
• 

  Essentials of Marketing

  • 2012-10-12
  • 361 pages
  • Paperback
  • Pearson Higher Ed
• 

  Essentials of Marketing: Theory and Practice for a Marketing Career

  • 2022-09-01
  • 470 pages
  • Ebook
  • Taylor & Francis
• 

  Essentials of Marketing

  • 2019
  • 383 pages
  • Paperback
  • Pearson UK

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