Consumer Behaviour: A European Perspective

Consumer Behaviour: A European Perspective
ISBN-10
1292245433
ISBN-13
9781292245430
Series
Consumer Behaviour
Category
Consumer behavior
Language
English
Publisher
Pearson UK
Authors
Michael R. Solomon, Søren Askegaard, Margaret K. Hogg

Description

Marketing and Semiotics: New Directions in the Study of Signs for Sale (Berlin: Mouton de Guyter, 1987): 335–74. 59. Stephen Brown, Pierre McDonagh and Clifford Shultz II, 'Titanic: Consuming the myths and meanings of an ambiguous ...

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