Advertising & IMC.
- ISBN-10
- 1292262141
- ISBN-13
- 9781292262147
- Category
- Business & Economics
- Pages
- 666
- Language
- English
- Published
- 2018
- Authors
- William D. Wells, Sandra Moriarty, Nancy Mitchell
Description
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Editi.
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