Principles of Marketing
- ISBN-10
- 1292269618
- ISBN-13
- 9781292269610
- Series
- Principles of Marketing
- Category
- Marketing
- Pages
- 720
- Language
- English
- Published
- 2019
- Publisher
- Pearson UK
- Authors
- Gary Armstrong, Philip Kotler, Lloyd C. Harris
Description
Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.
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