Essentials of Marketing
- ISBN-10
- 1292298804
- ISBN-13
- 9781292298801
- Series
- Essentials of Marketing
- Category
- Electronic books
- Pages
- 383
- Language
- English
- Published
- 2019
- Publisher
- Pearson UK
- Authors
- Jim Blythe, Jane Martin
Description
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
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Other editions
-
- 2022-09-01
- 470 pages
- Ebook
- Taylor & Francis
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