Marketing Research: Applied Insight, Sixth Edition

Marketing Research: Applied Insight, Sixth Edition
ISBN-10
1292308761
ISBN-13
9781292308760
Series
Marketing Research
Category
Electronic books
Language
English
Publisher
Pearson UK
Authors
Naresh K. Malhotra, David F. Birks, Daniel Nunan

Description

Coffey, A. and Atkinson, P., Making Sense of Qualitative Data (Thousand Oaks, CA: Sage, 1996), 26. 15. Rubin, H.J. and Rubin, I.S., Qualitative Interviewing: The Art of Hearing Data (Thousand Oaks, CA: Sage, 1995), 238. 16.

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