MARKETING COMMUNICATIONS: A European Perspective
- ISBN-10
- 1292327898
- ISBN-13
- 9781292327891
- Series
- Marketing Communications
- Language
- English
- Published
- 2020
- Authors
- PATRICK. GEUENS DE PELSMACKER, JOERI.)
Description
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
